Legacies and loyalty: the long-term impact of an excellent supporter experience
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Talk Details
About Loyalty’s research has shown the direct impact of high supporter loyalty on their intention to leave a gift in their will. But what does this look like in action?
In this session, we’ll dive into the supporter experience from a legacy perspective, exploring real-world examples of charities who are aligning their supporter experience with their legacy programme to grow long-term income.
Join us, to uncover exactly what a great supporter experience can look like – and how your legacy planning can play a crucial part.
Key learnings from this session:
- Insights into the connection between legacies and the supporter experience from more than 500,000 supporters across the globe
- Real-world examples of how charities are turning these legacy insights into action
- Tips, tools and techniques for doing the same at your own organisation
Speakers
Kay Harrison
Community and Content Manager
Victoria Friar
Head of Supporter Services
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