The trends, the dances, the lip syncing. We all know what TikTok is, but the question fundraisers are now asking is, ‘how can it work for us?’

We’re excited to have welcomed the British Red Cross and The Hunger Project to give a behind-the-scenes pass into their TikTok worlds, and how the channel is helping them communicate with new audiences.

Watch this session to learn how you can do this too.

In this session you’ll learn:

• How TikTok can work for your charity
• How to create content that entertains whilst being sensitive to your message & brand
• Tips & tricks to get you started
• Things to avoid

Nana Crawford is an award-winning Social Media Manager for the British Red Cross. With over a decade of experience across multiple industries, Nana now manages an award-winning, innovative, and creative social media team, that has brought new life into the channels of the British Red Cross.

Sara Wilson developed The Hunger Project’s first comprehensive social media strategy. She now serves as their Associate Director of Global Communications, managing external communications with the goal of enhancing visibility, generating awareness, and supporting collaboration on a global scale.