Maximise every moment: making every gift go further
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Details
In this session, we will be sharing some beautiful and inspiring examples of appeals and strategies to optimise every campaign, interaction, and upsell moment, and to create a moment that really matters and a movement. We will look at how you can maximise every action and moment of a gift.
Key learnings from this session:
- How to drive urgency and scarcity within a campaign.
- How to build and engage a community around an appeal.
- Easy real-life tactics on what visuals and interactions matter and how they compound growth and create upsell moments.
Speakers
Victoria Read
Senior Customer Success Manager
Fernanda Salerno
Projects Manager
Related Talks
How to revive a flagging val-ex product
How Christian Aid refreshed its Adult Prayer Journal without losing what worked — lessons in testing, creative optimisation, and building on a proven value exchange proposition.
Digital Fundraising: turning your community into community fundraisers
How to turn passive donors into active fundraisers — digital strategies, real charity examples, and the tools that bridge community engagement and sustainable growth.
Embedding Legacy Conversations Across the IG Supporter Journey
How Oxfam embeds legacy thinking across the entire supporter journey — so that leaving a gift feels like a natural expression of a lifelong commitment, not a separate ask.
Unlocking F2F Performance: Partnerships, KPIs & Scalable Growth
What it really takes to make face-to-face fundraising work — high-trust agency partnerships, the KPIs most charities miss, and tactics for scaling without losing quality.