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Talk Details
What happens when you hand your fundraising campaign over to an AI? Ben Cohen, AI Lead at Good Innovation, talks about a bold experiment he ran during his London Marathon fundraising campaign. Rather than host another bingo night or curry evening, Ben built Zosia; an AI agent – and gave her one job: raise £500 in a month. Ben shares how he set Zosia up with her own email address, a website, a newsletter, and even a Telegram connection, then gave her as much autonomy as possible.
The results were remarkable (she raised nearly £2,000), but not without a few surprises along the way – including the moment she tried to break into his WhatsApp.
This session explores what it really means to build an AI agent, why personifying your AI can actually make it work better, and what this experiment reveals about the future of fundraising.
Speakers
Ben Cohen
Director - AI Lead
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