Mid-Value Giving: Everything You Need To Know To Get Started

This session will provide an intro to Mid-Value giving, highlighting what it adds to your organisation’s fundraising strategy and why it looks different for everyone.

Lynne will share practical details about how to set up your own Mid-Value programme, including real-life examples from her time at Plan International UK. She’ll answer questions such as: What processes and ways of working need to be in place? What should annual planning look like? How to work with the Major Donor and Individual Giving teams?

The session will also cover the role of direct marketing in Mid-Value and how to master being bespoke and ‘mass’ throughout Mid-Value stewardship journeys.

By sharing her experience and practical examples of setting up a Mid-Value programme, there will be something for everyone to take away from this session.

Key learnings from this session:

• Practical things you’ll need and should be thinking about when setting up a Mid-Value programme in your organisation.
• How to balance bespoke 121 account management with mass marketing across your Mid-Value donor file.
• What stewardship journeys you need for your Mid-Value donors and why they’re so different.
• How Mid-Value can play a central role in your fundraising strategy.