This year, GivePanel helped Meta to develop Facebook Challenges natively within the platform. Originally, the goal was to democratise this powerful fundraising tool so that smaller charities across the world could access it. But now larger charities well versed in third party Facebook Challenges are asking whether this could be a game-changer for the entire sector. As a leading member of the original Facebook Challenge pilot, I’m here to answer that question.

Key learnings from this session:

• Facebook Challenges explained as a fundraising model.
• Native Facebook Challenges and the key things you need to know.
• Explanation of why, when and how Native Challenges can be used.
• Assessment of their impact on the Facebook Challenge marketplace.
• Best practice when using Native Facebook Challenges.