Offline channel mix: in-memory and legacy marketing

Details

Lessons from It’s In Your Gift and Write Your Own Ending

What happens when a small Legacies team takes on two ambitious legacy campaigns with a modest budget and limited in-house resources? Join us for an honest and practical look behind the scenes of It Is In Your Gift and Write Your Own Ending.

In this session, we’ll share the key learnings, challenges and successes from developing two distinctive legacy campaigns that aimed to engage supporters in meaningful and memorable ways. From strategic planning and creative development to stakeholder buy-in and delivery, we’ll explore what worked, what we’d do differently, and how we maximised impact without the resources of a large national charity.

A key part of our journey was our collaboration with Bath-based creative agency Supple Studios. Together, we developed compelling campaign concepts that reflected our audience, values and ambitions while remaining achievable within tight budget constraints.

Key learnings from this session:

• Whether you’re part of a small or medium-sized charity, managing stretched resources, or looking to refresh your legacy marketing, this session will offer practical insights, creative inspiration and real-world advice.
• Discover how collaboration, clear objectives and a willingness to think differently can help organisations of any size create legacy campaigns that resonate and deliver results.