Rethinking Supporter Growth in a Changing Consent Landscape

The introduction of the charitable soft opt-in marks a fundamental shift — moving organisations away from a model focused purely on reach, and toward one centred on relationship, relevance, and long-term value.

In this session, Care2 will explore what this means in practice. We’ll share new insights from across our community, alongside recent UK and US case studies, highlighting how leading organisations are already adapting — and where the biggest opportunities lie.

Key learnings from this session:

• How to identify and engage supporters already aligned with your cause.
• What high-performing campaigns are doing differently in this new environment.
• How platform choice and data capture models will increasingly shape long-term growth.
• This isn’t about short-term gains — it’s about building supporter journeys that convert, deepen, and sustain over time.
• You’ll leave with a clearer understanding of how to navigate the soft opt-in era — and how to position your organisation for stronger, more resilient growth.