It can be daunting to launch your first digital fundraising campaign. It can be even scarier to grow a campaign that may have been successful or one with trials.

In this session, Muna will take you through some step by step guidances of launching and growing your first campaign.

You’ll look at a variety of different campaigns, from donation forms, to appeals to peer to peer. You’ll learn what makes a great converting donor journey as well as how to add a little magic to your digital campaigns.

We’re going back to brilliant basics here, so get ready to learn some great tips and tricks:

• What makes a great converting donation form?
• Do you really need a big budget to create your first digital campaign? (Hint: No, you don’t!)
• Why is email an important part of digital fundraising?
• How can you launch an appeal in less than 24 hours?
• What makes for a great fundraiser journey?