Safeguard against event participant drop outs: retention journeys and engagement
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Talk Details
The session will equip charities with essential insights to help anticipate and reduce the impact of supporter dropouts.
Topics will include:
- Gender splits and a detailed look at the profile of the typical runner in 2026
- The relationship between registration fees and dropout rates, exploring how cost influences participation
- Fundraising pledge statistics, including expected amounts by distance and an analysis of the average pledges from participants who later drop out
- Age profiles and how different age groups affect dropout behaviour
- Looking ahead to emerging trends and expectations for the year 2026
Key learnings from this session:
- Key stats regarding charity runner dropouts
- Advice on how to safe gaurd against dropouts so that it has the least impact possible
- Helping charities to recognise the profile of a runner in 2026
Speakers
Freddie Harle
Managing Director
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