Small List, Big Impact: Getting Supporter Acquisition Right
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Details
Whether you’re building a supporter list from scratch or investing significantly in acquisition, the same fundamentals determine whether that investment delivers long-term value. This session will explore how mission-aligned acquisition can help organisations grow engaged audiences at any scale — and why acquiring a new supporter is only the beginning.
We’ll look at what happens after someone takes their first action: the journeys, follow-up and fundraising fundamentals that turn new supporters into engaged activists and donors. Attendees will leave with practical ideas for getting the basics right and making every acquisition budget work harder.
Key learnings from this session:
- How mission-aligned acquisition can work at any scale – from building your first supporter list to scaling significant investment efficiently.
- Why acquisition is only the starting point: it’s the journey afterwards that turns new supporters into engaged activists and donors.
- The fundamentals that make acquisition pay off – from effective action and donation pages to follow-up, nurture and conversion.
Speakers
Rhiannan Sullivan
Vice President, Strategy & Business Development
Related Talks
How to revive a flagging val-ex product
How Christian Aid refreshed its Adult Prayer Journal without losing what worked — lessons in testing, creative optimisation, and building on a proven value exchange proposition.
Digital Fundraising: turning your community into community fundraisers
How to turn passive donors into active fundraisers — digital strategies, real charity examples, and the tools that bridge community engagement and sustainable growth.
Embedding Legacy Conversations Across the IG Supporter Journey
How Oxfam embeds legacy thinking across the entire supporter journey — so that leaving a gift feels like a natural expression of a lifelong commitment, not a separate ask.
Unlocking F2F Performance: Partnerships, KPIs & Scalable Growth
What it really takes to make face-to-face fundraising work — high-trust agency partnerships, the KPIs most charities miss, and tactics for scaling without losing quality.