Small tweaks of the dial: using the phone to elevate support experience and improve campaign efficiency with Abena Bentum & Leigh Heskel

Small tweaks of the dial: using the phone to elevate support experience and improve campaign efficiency

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Details

From Upgrade and Reactivation calls to the humble Thank You call; the phone has always been a great way to engage with supporters. In this session we’ll take you through how we’re using calling in our regular giving stewardship journey and what impact it is having. Stewardship is at the heart of our committed giving programme and over time we’ve grown and sustained the GOSH Charity regular giving donor base to over 250k people!

Key learnings from this session:

  • Where we’ve seen the greatest impact
  • What a great call sounds like
  • Where you can weave calling campaigns into existing stewardship journeys

Speakers

Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.

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