Soft Opt-In 2026 and Beyond: What IG Fundraisers Actually Need to Know
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Details
The Email Soft Opt-in guidance has landed. Now what? We’ll explore what you can do to start planning for Soft Opt-in, and how you can use it to grow your email list ethically and effectively. How can fundraising and engagement teams make the most of these changes without compromising trust or compliance? In this session, we’ll break down what’s changed, what it means for your supporter acquisition and retention strategy, and what you could do next to start discussing soft opt-in in a way that’s smart, sustainable, and aligned with your charity’s values.
Key learning from this session:
- Understand the updated soft opt-in rules
- What’s changed for charities
- Where to get started implementing them.
Speakers
Amy Buddle
Digital Strategist
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