Soft Skills: Cultivating Donor Relationships and Making the Ask


Are you ready to raise more from the right funders without hounding people for money? Join us for this session with Mallory Erickson that will empower you with the essential soft skills needed to cultivate meaningful donor relationships and confidently make the ask. Whether you’re a seasoned fundraiser or just starting in the nonprofit world, this session will equip you with the practical tools and techniques to maximize your fundraising potential.

In this value-packed session, you’ll discover the secrets to:

  • Active Listening & Building Rapport: Uncover the subtle cues that signal a donor’s interests and passions, and how to use this information to align their goals with your organization’s mission. Plus, learn the art of fostering genuine connections with potential donors, establishing trust, and creating lasting relationships that will benefit your organization for years to come.
  • Empathy & Storytelling: Dive into the world of emotional intelligence, and how incorporating powerful stories can inspire your donors to support your cause wholeheartedly.
  • The Art of Asking & Securing the Donation: Master the perfect balance of timing, approach, and follow-up to secure the financial support your organization needs to thrive.
  • Securing the Donation: Hone your skills in addressing concerns and finding win-win solutions that make both your organization and the donor feel valued and appreciated.


Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.

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