In this webinar, Flying Cars Innovation share the tools they use daily to create winning campaigns such as the March Dog Walking Challenge, which raised over £2.1 million in 30 days.

This session will benefit fundraisers working in Individual Giving, Community, Mass Engagement/Challenge and Events based fundraising – anyone trying to develop supporter-led ideas for mass fundraising or engagement.

Topics covered:

• Audience insight – what it is, what it isn’t, why you need it and how to do it quickly and cheaply.
• How to generate insight-led fundraising ideas that scale to large audiences.
• How to create ideas with both introverts and extroverts to engage everyone and deepen your chance of success

Key learnings from this webinar:

• You will learn how to generate audience insight
• How to ensure you are being audience-led in ideas creation and decisions
• How to use it to improve your current campaigns or generate new ones
• How to get started with innovation