“Taking the Ick out of the Ask”: How to Craft Your 5-Minute Fundraising Conversation with Kel Haney

“Taking the Ick out of the Ask”: How to Craft Your 5-Minute Fundraising Conversation


Are you unconsciously (or consciously!) avoiding making “The Ask”? One on one solicitation can be exceptionally challenging and, when faced with an enormous fundraising goal, it can feel like an un-winnable situation.

But it doesn’t have to be this way: let’s set you on the path to becoming a confident, authentic, curious, and refreshed fundraiser who enjoys connecting with donors.

Over the past 18 years, Kel Haney’s engaged in 20,000+ conversations with donors and developed a framework for crafting a 5-minute fundraising Ask.

In this session, you’ll learn the “4 Tent Poles” to set the groundwork for your Asks (along with some easily- actionable tips) that will shift your solicitation from transactional encounters to relationship-building opportunities.

You’ll be able to instantly implement the 5-Minute framework, right-size the amount of time spent on your Asks, and immediately engage in deeper interactions with your donors.

Key learnings from this session:

  •  Understand why fundraising feels “icky” to YOU (& how to course correct it!).
  •  Be able to identify the components of an effective 5-Minute Fundraising Ask.
  •  Have a framework to engage meaningful and quick fundraising conversations that leaves you AND your donors feeling good.


Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.

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