Tap to transform cash givers to regular donors

Talk Details

As contactless giving becomes increasingly common, it’s no longer just a convenient way to collect donations, it’s a strategic entry point to building deeper, lasting relationships with supporters. In this session, we’ll explore how to move beyond the transaction and use contactless technology as a tool for capturing vital supporter data. You’ll learn why it’s critical to design the donation experience with follow-up in mind, ensuring donors can be re-engaged and nurtured over time.

I’ll provide an overview of the contactless technology currently available to fundraisers, and how it can serve as a gateway to long-term giving, not simply the end point of a donation. While contactless tools are now fundamental for both attended and unattended collections, their full potential is often overlooked. Many charities may be missing out on valuable hidden benefits, which I’ll highlight throughout this session.

Key learnings from this session:

1. How to ensure contactless giving is just the start of the donor journey, not the end.
2. How a structured donation experience can lead to better data and more effective, meaningful engagement.
3. Uncover the hidden value in your current setup and learn how to optimise your reach.