The 6 email tactics that make supporters fall in love with your cause
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Talk Details
Email is still the most powerful tool in digital fundraising – but most organisations are only scratching the surface of what it can do. Drawing on Forward Action’s experience running high-performing email programmes for charities of all shapes and sizes, we’ll share six tried and tested creative tactics that can transform your email programme.
Whether you’re struggling to find the time, the content, or the confidence to send more, this session will leave you inspired and equipped. We’ll bust the myths holding organisations back, share what great fundraising emails really look like, and give you six practical tactics to put into action straight away. By the end, you’ll have everything you need to make supporters fall in love with your cause, and a few reasons to fall in love with email yourself too.
Key learnings from this session:
- New creative ideas to make supporters look forward to your emails
- How to sidestep the pitfalls that are impacting your email performance
- Simple changes that drive more opens, more clicks, and more donations
Speakers
Anya Muir Wood
Head of Creative
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