The Art of the Stewardship Touchpoint: Personal, Affordable, Scalable / email journeys and improvements
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Details
Most supporter journey maps die on the wall. The team gets excited and the Post-Its go up. Then people leave, priorities move and the tech can’t talk to each other. Meanwhile, nearly half of first-time supporters don’t engage again.
This session shows a simpler way. Craig Linton from Thread Fundraising shares the practical tools Thread uses with charities: stakeholder circles to get the right people involved, three levels of journey mapping, jobs to be done, a traffic-light moment map and an ease and impact grid to choose what to fix first.
You’ll see why supporters remember the beginning, the peak and the end, not the average. Examples come from a wide range of charities and you’ll leave with a wow calendar and a free AI tool to plan your next great moment.
Key learnings from this session:
- How to get the right people involved and break a journey into moments you can fix one at a time, quick wins first.
- How to design the beginning, the peak and the end on purpose, using jobs to be done and the Peak-End rule.
- How to plan wow moments for each supporter group in a calendar, and how AI and simple tools make them easier to deliver.
Speakers
Craig Linton
Director
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