The Major Donor Fundraising view of the cost of living crisis with Beth Upton

The Major Donor Fundraising view of the cost of living crisis

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The cost of living crisis is affecting fundraising across the board – or is it? Not all donors are affected equally, or even affected at all by our current crisis.

What do we know about major donors and how can we harness what we know to support the organisations we work for?

Key learnings from this session:

  • How one charity harnessed its work in developing major donor relationships, during Covid, and what we can learn from them
  • How wealthy people earn their money
  • What we can do to to support our organisations

Speakers

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