The Rise of the Middle - why we need to look again at mid-level donors

The looming recession means this group will be even more important than ever. Let’s discuss how to reach them within IG programmes and increase average donation values as a result.

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We are seeing a rise in the volume and retention of mid-level donors within fundraising programmes. This is leading to more organisations considering how best to engage with them long-term.

The looming recession means this group will be even more important than ever. Let’s discuss how to reach them within IG programmes and increase average donation values as a result.

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