The state of digital fundraising today

Online fundraising is getting tougher, audiences are fragmented, inboxes are full, and the platforms we rely on keep shifting the rules.

This session takes stock of where we are now: what’s still working, what’s stalling, and what’s coming next.

Ali will cover big changes on the horizon, including potential changes to data permissions that could reshape list growth, the growing role of influencers in getting attention online, and how AI is changing the way supporters find and engage with causes. From email to WhatsApp, and from rapid response campaigns to the power of frictionless giving, this session will give you a clear-eyed view of what to prioritise in 2025 to keep your online income growing, even in a crowded, noisy digital world.

Key learnings from this session:

• Where to focus your digital fundraising efforts in 2025: which channels are delivering the strongest results, and where emerging opportunities are worth testing.
• How upcoming changes, like potential GDPR reform and evolving AI search behaviours, might impact supporter engagement and list growth, and what you can do now to prepare.
• Practical strategies to future-proof your digital fundraising, from building resilient owned audiences to integrating fundraising into real-time campaigns and optimising donor journeys for conversion.