

In 2021, Ali was described as a 'veteran of digital mobilisation'. And you know what, as old as it makes her sound, she is.
After learning the ropes of how to send kick-ass emails at Obama's agency of choice, Blue State Digital, she's lead the charge for a new way of using digital at both Shelter and English Heritage.
She was the first Digital Strategy Director at Open fundraising, where she went on to head up the Planning and Strategy team.
Ali's now loving her role at as Partnerships Director at Forward Action, where she gets to shout about the incredible potential for digital mobilisation, and the great work her colleagues do, delivering fantastic fundraising results, and driving change through campaigning.
As the dust settles on yet another year of life in a pandemic, we’ll take stock on how much has changed in charity digital, with practical examples of organisations who have moved quickly to adopt new strategies and tactics, and principles for how to make sure we building on this momentum to keep driving for more effective digital fundraising.
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