We talk about the stories we tell donors, but what about listening to what they’re saying to us? Donors are telling us a lot by the information they’re providing to us and the ways they engage with our organization. But data can be daunting. In this session we will look at how to really listen to donors through the data they provide, what to do to make all that information useful – and EASY to use! Whether you’re data allergic or a seasoned Excel jockey, we’ll cover ways to really make your data work for you.