Explore how Blood Cancer UK is transforming blood cancer research and survival outcomes through a strategic focus on digital skills. With an ambitious plan to triple income in five years, the organization emphasizes a culture of curiosity and agility, empowering its teams with adaptable upskilling initiatives. Learn how skills audits, targeted training programs, and AI tools are enhancing digital capabilities and streamlining supporter relationships. This session also underscores the importance of clear goal-setting and a supportive culture to drive successful digital development.