Value over volume; a top down approach to driving huge appeal growth
Does more volume to mail mean more income? Not necessarily. Similarly, less can equal more.
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Details
Does more volume to mail mean more income? Not necessarily. Similarly, less can equal more.
Find out how some iconic Aussie charities have shown that you don’t need an unhealthy obsession with volume to grow your appeals program. And how using high touch relationships can dramatically improve your direct marketing success.
Key learnings from this session:
- How a top down approach to appeals resulted in a tripling of income
- Ideas for high value pack development
- How to avoid the slippery slope of a volume driven program
Speakers
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