
We benchmarked 100,000 donors: here's what we learned about attrition
Learn the top 10 things you can do today with your F2F campaigns that will lower NSR and impact long term retention of donors.
Learn the top 10 things you can do today with your F2F campaigns that will lower NSR and impact long term retention of donors.
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
REAL Fundraising is a leading values based ethical F2F Fundraising agency, we are responsible for recruiting over half a million donors for many UK charities. We have analysed the last 100,000 donors we recruited (with mature attrition data) and provided insight that will allow you to implement 10 quick changes to your own F2F campaign to improve donor retention.
The top 10 things you can do today with your F2F campaigns that will lower NSR and impact long term retention of donors.
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
Past event - Thursday 3rd July
Cut through the noise, remove overwhelm, and learn the tools, tactics, and strategies to grow your digital fundraising. Join the UK’s largest virtual Digital Fundraising Conference on July 3rd 2025.
11:00 Wednesday 10th September
This is an excellent opportunity to connect with fellow fundraisers, share ideas, and explore how Fundraisers in Ireland can work together.
12:00 Thursday 11th September
In this session, we’ll reveal the findings from in-depth interviews with 20 people inside companies —from shareholders to marketing assistants—on why their company gives, and just as importantly, why they stop.
CFRE Points: 1
12:00 Thursday 25th September
Ready to grow your legacy and in-memory fundraising? Join our Legacy and In-Memory Fundraising Conference and learn from global experts how to boost gifts in wills and in-memory income. Whether you’re new or seasoned, discover strategies to thrive in a rapidly changing landscape. Book now for an inspiring event in September!
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