While individual giving is backed by decades of data and behavioural insights, corporate fundraising is still swimming in a sea of assumptions, opinions, and well-meaning anecdotes.

So what happens when we cut through the guesswork and go straight to the source?

In this session, we’ll reveal the findings from in-depth interviews with 20 people inside companies —from shareholders to marketing assistants—on why their company gives, and just as importantly, why they stop. You’ll hear what matters to them, what turns them off, and what they wish fundraisers understood.

We’ll explore the patterns that emerged, the myths they bust and the surprisingly candid insights that challenge long-held beliefs in our sector. This isn’t just about what companies say in polished CSR statements—it’s what they really think, in their own words.

If you’re tired of guesswork and ready to build smarter, sharper partnerships, this is the session for you. It’s time to find out what companies are actually thinking—straight from the source.

Key learnings from this webinar:

• A clearer understanding of what does (and doesn’t) drive corporate giving
• Insight into what makes partnerships flourish once you’ve secured them
• Practical ways to improve your corporate fundraising programme
• Tools to challenge internal assumptions and shape more effective strategies