Year in Wills Report: Trends & Insights
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Talk Details
Discover the latest trends in legacy giving from Farewill. Based on over £1.3 billion in pledged gifts and insights from hundreds of charity partnerships, we will share what is driving record gift inclusion rates, which audiences are giving most and the surprising factors that influence results, from cause area to campaign timing. Using exclusive data and real examples, this session will offer fresh ideas and practical tips you can put into action straight away to unlock more gifts in wills and grow your legacy income.
Key learings from this session:
- How legacy giving trends are changing. Including which audiences are most likely to leave a gift and how this is shifting across generations, regions and cause areas.
- What drives higher gift inclusion rates. From the timing of campaigns to the messages that inspire larger and more frequent gifts.
- Practical ways to boost legacy income. Using proven tactics and real examples from hundreds of successful charity partnerships.
Speakers
Stephen Rowland
Farewill
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