Richer supporter communications whatever your budget
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Are you looking to make your emails stand out in ever busier inboxes? It’s time to step away from the humdrum and get creative. In this session the mobilisation agency More Onion will take you through the key elements of the creative process including practical exercises and ideas you can take away and use with your team right away. They’ll share how you create richer experiences whatever your budget and team size.
Patrick Beswick of the homelessness charity St Mungo’s will then share examples of how they’ve used creativity to step up their supporter engagement and strengthen their fundraising work.
Join us to learn how to add elements of interactivity, creativity and humour to make your emails and webpages stand out and keep supporters engaged.
Key learning from this session:
How to be creative at any budget level and create richer supporter communications.
Speakers
Claire Donner
Director of Mobilisation
Patrick Beswick
Assistant Head of Public Engagement
Related Talks
The humans behind the hashtags: wellbeing during a crisis
This session will be a chance to pause, reflect and centre yourself, I’ll be sharing simple, practical ways so that you can begin to support yourself differently.
Cutting through the noise: AI vs authenticity
In this candid conversation, we’ll explore how charities can balance innovation with integrity.
Turning rage into giving: managing hate speech
Participants will leave with practical guidance on when to respond publicly, how to navigate emotionally charged moments, and how to build systems that transform outrage into durable impact.
Beyond the ask: Building engagement-led journeys that last at Oxfam
Grounded in Oxfam’s engagement pyramid, this session will encourage attendees to look beyond big set-piece moments and start designing joined-up journeys that build long-term value, not just short-term returns.