Amy Hutchings
Co-founder
Amy Hutchings is a Co-founder of Storykind, the creative strategy consultancy that helps charities tell their stories so than more people listen. Amy is a strategic and creative hybrid with 20 years of fundraising experience in house and agency side. She is an author, strategist, trainer, copywriter and fundraiser – and the architect behind some of the sector’s most successful integrated campaigns.
My Previous Events
On Demand
Fundraising Marketing Conference 2026
If your role sits anywhere between “raising money” and “telling the story”, this conference is built for you.
How to integrate 47 charities at once
Learn how The Wildlife Trusts aligned 47 charities behind a bold new communications strategy that unites voices without losing individuality.
Turning insight into ideas
We will share a clear process and practical exercises you can use to come up with insight-led ideas. We’ll discuss common ideation mistakes and how to fix them, and help you bridge that gap between information and inspiration.
An integrated campaign masterclass: Great Ormond Street’s Build It. Beat It. campaign
Chloe Shields from GOSH and Amy Hutchings from Open will share the work that went on behind the scenes to plan the sector’s biggest capital appeal, bring in £150m in 18 months, and their top tips for planning your own campaigns, whatever your charity size and budget.
INTEGRATED PRODUCTS: the future of charity giving
We’ll talk through our recent success with Breast Cancer Now, and show how Val-Ex can move forward to meet the needs of charity teams, including brand, programmes and fundraising.
I Wish I’d Thought of That: Corporate Partnerships Edition
Hosted by Nikki Bell, Amy, Libby, and Emma discuss ideas for corporate partnerships.
Purpose for profit
Amy will talk about the rise of purposeful brands, the threat this poses to our sector, and how we can compete in a world where everyone is doing good.