Anjali brings over two decades of experience in senior strategic leadership within the NGO and commercial sectors, having worked both agency and client side.

She has held senior roles in-house at British Red Cross as Head of Digital Marketing, at Save the Children UK as Head of Digital Engagement, and in fundraising roles at Breast Cancer Care and Scope.

Agency experience prior to Blue State includes Havas, JWT and Ogilvy (based in London and Singapore) whereby she supported clients such as Unilever, British Telecom, Vodafone and JDE in a range of strategic capacities.

At Blue State Anj drives key strategic projects with NGOs helping them transform their communications and fundraising work, from organisational consultancy to implementation.