Athar Abidi
Head of Social Media
With over a decade’s experience in the charity sector specialising in digital and social roles at the British Lung Foundation, Age UK, The British Heart Foundation, RNLI and currently at Cancer Research UK Athar has worked on a huge range of campaigns, social activations and crisis comms challenges.
My Previous Events
On Demand
Digital Fundraising Conference 2026
Cut through the noise, remove overwhelm, and learn the tools, tactics, and strategies to grow your digital fundraising. Join the UK’s largest virtual Digital Fundraising Conference on July 9th 2026
Stop Trying to Be Everywhere: Choosing the Right Social Channels for Fundraising
Learn how to take a more strategic approach to social media by choosing the right channels, using data to guide decisions, and focusing on quality over quantity.
Which baskets are right for my social media eggs?
Join us for an insightful session navigating the evolving landscape of social media channels amidst emerging platforms like Threads and the potential shifts on Twitter. Discover how to strategically allocate your efforts amidst this dynamic landscape.