Stop Trying to Be Everywhere: Choosing the Right Social Channels for Fundraising
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Talk Details
A session to help you build a framework for understanding your full social footprint and then break it down to deliver audience, channel and post level insight to inform how best to resource social to deliver your objectives with an emphasis on quality over quantity.
Key learnings from this session:
- How to treat social strategically as opposed to as stakeholder fulfillment.
- How to use data to inform and explain decision making.
- How to choose if a channel is right for you or not.
Speakers
Athar Abidi
Head of Social Media
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