Fundraising Objects
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Bernard Ross


Bernard is director of =mc, a management consultancy working worldwide for ethical organisations.

He is an internationally regarded expert on pro-social use of behavioral science. He has written, co-written or edited eight award winning books on fundraising and social change- a number of them with Clare Segal. Breakthroug Thinking won best non profit book in the USA. Global Fundraising was the first fundraising book to be published in China by Shanghai University Press. And with Omar Mahmoud of UNICEF International, he wrote the key book on social change and decision science Change for Good and the follow up Change for Better

He has advised many of the world’s leading INGOs on strategy including UNICEF, UNHCR, IFRC, ICRC and MSF. In recent years he’s raised money for Europe’s largest scientific experiment, to organise supplies for the biggest refugee camp in Cox’s Bazaar, for a museum to house the world’s largest dinosaur in Argentina, and to save the last 800 great apes in Africa.