Head of Gifts in Wills Consultancy
Claire Routley
Dr Claire Routley has worked in fundraising for twenty years, for charities large and small. In 2011, she completed a PhD looking at why people choose to leave charitable legacies. She is now a fundraising consultant at Legacy Voice, and a tutor for the Chartered Institute of Fundraising’s qualification courses. She is also a member of Rogare’s international advisory panel. She continues with legacy fundraising research and was named AFP’s emerging scholar 2017.
My Previous Events
Legacy and in-memory giving: how to work together better
Claire delves into the relationship between in memory and legacy giving, highlighting its significance in motivating gifts to charities in wills.
Does your charity need an ethical policy?
In this session, Claire Routley and Sanita Guddu explore this to help you to determine whether you may need to implement an ethical policy.
Inclusivity and diversity in Legacy marketing campaigns
Following a study of representation within the top 100 legacy-earning charities’ brochures, Claire and Haseeb will share some important insights on the level of diversity within them.
The value of models and theories
This session will cover the positives (and some of the negatives) of using models as part of your strategy development process.