Legacy and in-memory giving: how to work together better
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Talk Details
Claire delves into the relationship between in memory and legacy giving, highlighting its significance in motivating gifts to charities in wills. She explores research on motivations for such gifts, emphasizing the potential of strengthening connections between organizations and loved ones through in memory gifts. Claire also introduces the concept of blended giving and discusses the potential of collective giving in memory of a loved one.
Speakers
Claire Routley
Consultancy Director
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