Founder
Craig Linton
Craig Linton co-founded Thread Fundraising – an agency that puts supporters at the heart of fundraising – backed with creative AI solutions.
He has 25 years of fundraising experience, including senior roles at organisations like Sue Ryder and Amnesty International.
He has a track record of growing fundraising income at the charities he’s worked at. In a decade of consulting, over 80% of clients have extended their contract or commissioned a second piece of work with him – making him a trusted partner with numerous charities.
He is a member of the Critical Fundraising Network at Rogare and has previously served as a trustee for SOFII and Thames Hospice.
Craig is co-author of the critically acclaimed book Donors for Life: A Practitioner’s Guide to Relationship Fundraising, and a long-time contributor to the fundraising community through blogs, webinars, and thought pieces.
My Upcoming Events
Thursday 16th October 2025 @ 12:00 BST
Individual Giving Conference 2025
Join us at the Individual Giving Conference for the vital tools and insights you need to supercharge donor acquisition, boost retention, and gain clarity on the future of individual giving.
My Previous Events
Elevating Supporter Experience with AI: Practical Tools to Free Up Time and Deepen Relationships
In this practical and inspiring session, Craig Linton will showcase how AI is transforming the supporter experience, building on insights from the Supporter Experience Collective and his latest venture, Charity Elevate AI.
Ready? Let’s go: journey mapping and other practical tools to help you launch your plan
In this session, Craig shares some of the Supporter Experience Collective’s tools and tips to take your journeys from paper into the real world.
On Demand
Supporter Experience Conference 2025
The Supporter Experience Conference — the only place you’ll learn how to crack the code to supporter engagement and create memorable experiences!
Budgeting for F2F Success: an Amnesty International Case Study
Learn how Amnesty International have moved away from Excel to improve their budgeting and investment decision making.
Five Mistakes to Avoid in Designing & Implementing Supporter Journeys
Every fundraisers wants to create great journeys and experiences for supporters. Yet, despite fundraiser’s best efforts many journeys fail before they even start. Craig will share common reasons for failure and how you can overcome them.
Five tips to securing fundraising investment
Need to convince your boss or board to invest in fundraising? In this session, Craig will share five key principles that you can follow to help secure that elusive investment.