The Popcorn Principle: A Tasty Approach to Digital Fundraising
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Talk Details
Are you struggling to turn digital leads into dedicated donors? The secret might be in how, and when, you turn up the heat. This session introduces “The Popcorn Principle,” using the simple analogy of making popcorn to improve your digital acquisition and conversion strategy.
Discover how to gently “warm up” potential supporters and discover which supporters are most likely to “pop” when you make an ask and who needs a bit more warming up with nurturing content and meaningful engagement.
Applying too much pressure too soon can “burn” your leads, losing them forever.
Drawing on real-world case studies from our clients, you will leave with practical insights on building effective supporter journeys, optimising conversions, and designing a content calendar that inspires action without causing fatigue.
Key learnings from this session:
- The ‘popcorn principle’ – what it is and how you can use it.
- Identifying your best prospect most likely to give
- How to develop nurturing and engaging comms.
Speakers
Craig Linton
Director
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