The Popcorn Principle: A Tasty Approach to Digital Fundraising
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Are you struggling to turn digital leads into dedicated donors? The secret might be in how, and when, you turn up the heat. This session introduces “The Popcorn Principle,” using the simple analogy of making popcorn to improve your digital acquisition and conversion strategy.
Discover how to gently “warm up” potential supporters and discover which supporters are most likely to “pop” when you make an ask and who needs a bit more warming up with nurturing content and meaningful engagement.
Applying too much pressure too soon can “burn” your leads, losing them forever.
Drawing on real-world case studies from our clients, you will leave with practical insights on building effective supporter journeys, optimising conversions, and designing a content calendar that inspires action without causing fatigue.
Key learnings from this session:
- The ‘popcorn principle’ – what it is and how you can use it.
- Identifying your best prospect most likely to give
- How to develop nurturing and engaging comms.
Speakers
Craig Linton
Founder
Related Talks
Get back for giving: value exchange in 2025 session
In this session, hear from fundraising and engagement experts using creative tactics to turn passive audiences into active participants.
Tap to transform cash givers to regular donors
In this session, we’ll explore how to move beyond the transaction and use contactless technology as a tool for capturing vital supporter data
Reaching New Donors with Old Channels
This session looks at recruiting donors through above the line channels, such as radio, out of home, and press, and how Alzheimer’s Society has achieved great results by leaning into these more traditional media channels.
Conversations that Convert: Innovating Dialogue Fundraising
This session explores how charities can improve their dialogue fundraising channels through the use of innovation, with inspiration from an unlikely source.