David Hessekiel
President
Engage for Good President (formerly Cause Marketing Forum) David Hessekiel came to the field of “doing well by doing good” after years of volunteering for good causes and a career in journalism, publishing and consumer marketing.
In the months after 9/11, he identified a growing business need: a clearinghouse where corporations and nonprofits would find the building blocks of cause marketing success. That “Eureka!” moment led him to found the Cause Marketing Forum (now Engage for Good), the world’s leading resource on building mutually-beneficial business/nonprofit alliances.
Since 2002, the company’s events, online offerings and membership program have helped thousands of executives gain the practical knowledge they need to succeed, make valuable connections, and honor outstanding accomplishments in this expanding field.
My Previous Events
Make your partnership fly off the shelves: cause-related marketing 101
Known as one of the great experts in cause marketing (where a percentage of a product sales go to a charitable cause), David Hessekiel is interviewed by Emma Smith