David Pettigrew

David Pettigrew is the Founder and Director of GivingInsight, a fundraising analytics and performance platform built to help charities grow sustainable income through better data, sharper insight and stronger decision-making.

David has held senior leadership roles across a range of national and international charities, leading large-scale fundraising portfolios and high-performing teams. In these roles, he has delivered significant revenue growth, including the successful scaling of regular giving programs and the doubling of organisational fundraising income over multi-year periods.

With more than 25 years of hands-on fundraising experience, David is widely recognised for his expertise in regular giving, donor retention, income forecasting and performance optimisation. His work sits at the intersection of fundraising strategy, analytics and operational delivery — helping organisations not just understand their data, but use it to drive measurable revenue growth.

In 2021, David launched GivingInsight to address a major gap in the sector: the lack of purpose-built tools that translate fundraising data into practical, actionable insight. Today, GivingInsight supports organisations with advanced regular giving analysis, long-term income modelling, performance dashboards, benchmarking, forecasting and campaign ROI tracking. The platform is complemented by expert advisory support — ensuring teams can move from insight to implementation.

David regularly works with CEOs, CFOs, Boards and fundraising leaders to strengthen financial decision-making, improve investment discipline, and build high-performing fundraising portfolios. His approach combines commercial rigour with donor-centred fundraising practice — maximising return on investment while protecting long-term supporter value.

He is a frequent speaker and advisor on regular giving performance, donor retention, fundraising analytics and financial sustainability, and is known for bringing practical, real-world solutions to complex fundraising challenges.