I’m going to explain why I’m holding a microwave and why you should too. With €0 budget I used a kitchen appliance to travel around Europe and raised thousands of euro for different charities. My microwave was featured on national television, BBC radio and dozens of newspapers, sites and stations. I will explain why and how I did this and the power of crazy ideas. I’m even going to share how I got one of the worlds most notoriously tough companies Ryanair to fly me home for free. I’m Diarmuid I run events, do some spicy marketing and sometimes I carry a kitchen microwave around. I’m based in Dublin Ireland and have experience in creative campaigns and turning ideas into action.