Fundraising Director
Emily Clayton
Emily has worked in the charity sector for over 15 years, working in marketing, fundraising and innovation roles in various charities and agency side, specialising in mass fundraising events. At CALM, Emily leads the fundraising team to meet ambitious income targets through traditional and innovative revenue driving activity, to fund CALM’s lifesaving work.
My Previous Events
How much will it raise? How to budget for and measure innovation
Learn how to approach innovation in fundraising with realistic strategies, from building a business case and forecasting income to setting measurable milestones and embracing ‘positive failure.
