Bio
Eoghan has worked in the digital space for 14 years, with experience in performance marketing, digital product and SaaS. With 5 year in digital fundraising at Shelter, Eoghan now leads operations in the UK and Ireland for digital l fundraising platform iRaiser, helping charities launch their own donate pages and event websites.
Events
This session will focus on the links between online giving and peer to peer platforms, and also explore the value of master data management.
CFRE Points: 1
In this session, Eoghan from iRaiser will break down myths about online fundraising, explore the reasons that visitors might choose note to give, and present a practical way of working to increase online conversion and raise more funds!
Charities often produce an online donation page that suits all supporters, but asking engaged supporters to go through an entire first time donor process every time they wish to support can be impersonal, and create friction which leads to a poorer supporter experience.
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