Francesco Ambrogetti is leading the Supporter Engagement for UNICEF worldwide based in New York and with the task of getting 100 million people supporting UNICEF with their money, voice and time. Before that he developed the first ever Exchange Traded Fund (ETF) linked to Sustainable Development Goals listed in NYSE and  was the Director of Fundraising and Marketing for UNICEF Italy. He has over 20 years’ international fundraising experience with UNICEF, UNAIDS and UNFPA in Geneva, Bangkok, and Panama, and has advised organizations like the World Bank, WWF, MSF and the Red Cross. He is Professor of Fundraising at Bologna University and has authored various books including “Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes” (Civil Society Press, 2016).