Head of Individual Giving
Imi Launchbury
Imi Launchbury is a strategic and insight-driven fundraising leader with nearly a decade of experience in the charity sector. Currently serving as Head of Individual Giving at ActionAid UK, Imi leads on innovative income strategies across cash, regular giving, prize-led fundraising, and retail.
Previously, Imi was Head of Direct Marketing at Marie Curie, where she oversaw flagship campaigns like the Great Daffodil Appeal, and co-lead a strategy that grew regular giving by more than 65,000 donors in two years. Her approach combines data-led decision-making with empowering teams to deliver high-impact supporter engagement.
Imi is also the writer behind Charitable, a blog exploring trends and insights in the third sector – https://charitablethoughts.substack.com.
My Previous Events
Conversations that Convert: Innovating Dialogue Fundraising
This session explores how charities can improve their dialogue fundraising channels through the use of innovation, with inspiration from an unlikely source.
On Demand
Individual Giving Conference 2025
Join us at the Individual Giving Conference for the vital tools and insights you need to supercharge donor acquisition, boost retention, and gain clarity on the future of individual giving.