
Founder
Joe Waters
Joe Waters has been working at the intersection of business, philanthropy, and marketing for thirty years.
He writes one of the web’s leading fundraising blogs, Selfish Giving, and is the author of a popular bi- monthly newsletter for nonprofits on building win-win corporate partnerships.
Joe is the author of two books on corporate partnerships: Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits and Cause Marketing For Dummies.
He is a popular speaker on cause marketing, sponsorship, corporate partnerships, social media, and nonprofit branding.
Joe is an instructor in the New Strategies Program at Georgetown University, which helps nonprofits develop revenue-generation strategies.
Joe has written for many publications, including Huffington Post, Forbes, Mediapost, Fast Company, CMO.com, Nonprofit Quarterly, Chronicle of Philanthropy, and Healthcare Philanthropy Journal.
He has been quoted in The New York Times, Reuters, INC.com, and The Nonprofit Times.
Joe lives in Massachusetts, U.S.A., has a wicked Boston accent, and is a fan of whichever Boston sports team is dominating the sports world.
My Previous Events

How to Create a Lead Generating Partnership Newsletter
By the end of this session, you will have a framework for crafting newsletters that capture attention, convey value, and motivate companies to partner with your nonprofit.

How to Use AI to Build Better Corporate Partnerships
Following this session, your team will have access to a powerful new assistant that is sure to push your partnership program to new heights.

Corporate Partnerships Conference 2025
Storytelling, strategies, and tactics to elevate your corporate fundraising income in 2025. Join us for an afternoon of presentations, case studies, and networking on March 20th.

How To Close More Partnership Deals with Case Studies
During their presentation, Joe and Tas will show you their step-by-step process for creating and using partnership case studies.



Pitch Stop Panel
You never get a second chance to make a first impression. That’s why it’s so important to ensure that your pitches work like a well oiled machine. So we’ve brought together a “Pitch Crew” of three corporate partnerships experts to tweak three dream prospect pitches.

Corporate Partnerships Everywhere Conference 2022
“A bend in the road is not the end of the road…
unless you fail to make the turn.” – Helen Keller
We find ourselves in a time of overwhelming challenges. The pandemic, climate change and discrimination are at the top of a long list of significant problems.
These problems are too big for any organization to solve on their own. However, purpose-driven partnerships between companies and charities offer us hope and solutions.
So we need corporate fundraisers to step up and build those partnerships.
We are excited to present our line-up of international and expert speakers who will provide you with cutting edge insight and recommendations on how to build corporate-charity partnerships that make a serious dent in your charity missions.
We hope you can join us on Thursday 24th February 2022.

Audience-focussed approaches to building corporate partnerships
This session will cover audience-led corporate partnerships and how to build an audience that knows, likes and trusts you.