Founder
Lesley Pinder
Lesley Pinder runs her own consultancy, Compass, supporting charities with supporter experience strategy and design. Lesley has had a varied career, setting up and leading a new Supporter Experience team at the British Red Cross, working as an Innovation Consultant for multiple clients at Good Innovation, and delivering almost every flavour of fundraising in her time. Most recently, she was Performance Insight and Innovation Director at WaterAid UK, where she led their data and audience insight, data systems, and innovation lab.
My Previous Events
On Demand
Why companies give (in their own words)
In this session, we’ll reveal the findings from in-depth interviews with 20 people inside companies —from shareholders to marketing assistants—on why their company gives, and just as importantly, why they stop.
What supporter experience really means for your organisation. An honest discussion about the things you might not consider
This panel discussions shares lessons and challenges about delivering great supporter experience.
Supporter Experience – the theory and the practical
In this session Lesley and Ami will share the approach to Supporter Experience at the British Red Cross and the impact it has made in practice to their fundraising.
Supporter Experience
Lesley gives a whistle stop tour of supporter experience – what it is, why it’s important and how you can improve the supporter experience of your own donors.
The British Red Cross approach to developing a people-centred fundraising strategy
We’ll be sharing how we are developing the strategy, how we are putting people (our supporters, staff and volunteers) at the heart of our approach and why we think that being people-centred is essential for success.
Live Q&A with Alex Soojung-Kim Pang, Author of ‘Rest’, ‘Shorter’ & ‘The Distraction Addiction’
In this Q&A, Lesley Pinder chats to Alex Soojung‑Kim Pang about working less, while increasing productivity.