Client Services Director
Liam McEntegart
As a Client Services Director at REAL Fundraising, I lead and develop the Client Services Account Management team. I am personally responsible for new client acquisition, business development, and retention, as well as leading on data security, change control, and projects. I have over 20 years of experience in delivering high quality and values-based fundraising and marketing campaigns through face-to-face and by telephone, ensuring strong client relationships, strong ROI, retention, and growth.
I am also a B Corporation Ambassador, a Non-Exec Director, and the Chair of the F2F Alliance, championing values-based business, good culture, living wage, and better business.
I successfully achieved B Corporation Certification for REAL Fundraising, making them the first F2F fundraising agency in the world to be B Certified. In 2021, REAL was recertified and as of May 2022, we were ranked the second-highest B Corporation in the UK with 159.6 points.
My Previous Events
100,000 donors 12 months on, a look at 12 months of retention data
At the 2024 F2F conference we looked at 10 KPI’s that influenced No Show Rate (NSR). In this session we look at the same data set but 12 months later exploring how those same KPI’s influenced the 12 month retention of donors.
How to select an agency that aligns with your values and the best questions to ask
This session explores the top 10 questions that Liam would ask a F2F Agency if he was a charity looking to put work out to tender.
We benchmarked 100,000 donors: here’s what we learned about attrition
Learn the top 10 things you can do today with your F2F campaigns that will lower NSR and impact long term retention of donors.
Face-to-Face Fundraising Conference 2025
The Face-to-Face Fundraising Conference is here, and it’s packed with everything you need to boost your face-to-face fundraising goals.
