Lou Barton
Strategy Principal Consultant - Engagement at manifesto
As manifesto’s go-to for journey orchestration, Lou Barton turns complex engagement strategies into reality. Lou’s recent industry leading research, “Mind the Engagement Gap,” provides charities with a roadmap to deepen supporter loyalty and maximise impact. From helping RNIB transform their Marketing and Engagement function to deliver effective change to Save the Children UK new Martech, Lou ensures that strategy isn’t just a document on a shelf, it’s a practical engine for growth.
My Previous Events
On Demand
Supporter Experience Conference 2026
The Supporter Experience Conference — the only place you’ll learn how to crack the code to supporter engagement and create memorable experiences!
Closing the Tech and Data Gap to maximise your supporter experience
Learn how charities can overcome technology and data challenges to unlock better supporter experiences, with practical insights from Manifesto and Animals Asia on building future-ready engagement strategies in the age of AI.
Closing the Supporter Engagement Gap: An Opportunity For 2026
A practical framework for evaluating and identifying where your engagement is breaking down, and how to redesign the moments that matter most to close your engagement gap in 2026.